Targeted advertising

Sometimes I wish all these fears about companies knowing so much about you could be a little more accurate, then perhaps they wouldn't be annoying me with repeated, inaccurate adverts.

As someone who is currently single, I haven't particularly appreciated the inundation of Valentines Day related spam from the supermarket I happen to buy my food from (Sainsburys).

Now they're inundating me with Mothers Day spam. Annoying enough if your mother is still alive.